Words do a lot of quiet work on a website: they persuade people to buy, help you show up in search, and make your business sound like one worth trusting. Hiring the right copywriter is one of the highest-return decisions a small business can make — here's how to do it well.

What good copy actually does

A strong copywriter doesn't just write neat sentences. They understand your customer, lead with the benefit that matters, and guide the reader towards an action. The difference between average and excellent copy often shows up directly in sales and enquiries.

Typical rates

  • Per word: roughly £0.10–£0.50+ depending on experience
  • A blog post: about £80–£400
  • A website page: around £100–£500
  • A day rate: roughly £200–£600

Treat these as guidance. Specialist or highly experienced writers charge more, and rightly so if the copy earns its keep.

How to brief a copywriter

  • Who your audience is and what they care about
  • The single action you want the reader to take
  • The tone you want — formal, friendly, playful
  • Key points or proof to include
  • Any keywords you'd like to rank for

Getting the best result

Share examples of copy you admire, give the writer the context only you have about your business, and agree how many revision rounds are included. The clearer your brief, the closer the first draft lands to exactly what you need.

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